
Direct Mail Marketing - Delivering Your Message And Have Read It seems to be a concern for marketers to effectively target advertising mail will die. There may be some truth in that statement. Certainly the cost of mail has increased in recent years. Effective marketing is, of course, on how to reach the right customer with the right message and get the maximum return on advertising dollars. Previously, direct marketing has been one of the cheapest and most effective ways to present a message to the public. Studies have shown that in recent years response rates have fallen precipitously because of over saturation. Recognized as the mail seems to have been separated from the call and not even opened or re...