3 Simple Steps To Build Your Brand

3 Simple Steps To Build Your Brand

Branding can be a powerful tool in developing a successful business. Used properly, a fire to increase your recognition and success you apart from your competitors. The good news is that building a successful brand is a relatively simple process.

A brand is the image formed in people's heads when they hear your name. Above all, it consists of words used to describe this image. For example, if I say Rolls Royce, you probably think of words like "dear", "luxury" and "upper class". In contrast, Honda produced a different set of words such as "affordable" and "family oriented." Both cars have a positive reputation and basically they perform the same function. But they have very different images. What people see when they hear the Rolls Royce is very different from what they see when they hear the Honda and it is crucial when it comes to brand development.

Branding is the process of creating image of your choice and take proactive steps to cultivate this image. There are two important considerations when it comes to brand development. First, if you are not actively working to develop and package your brand, you have a brand. In other words, branding is a proactive process. Second, the process of brand development is sustainable. Never-ending development of its brand. Facilitate the process of brand development in three stages:

1. Discover the benefits of your brand. There are four major benefits to the process of brand development. First of all, branding helps determine its value proposition, which is what customers can do for your own good. Secondly, it clarifies your niche, which is to serve the customer. Third, increases recognition of your company with potential customers. And finally, the brand to raise prices, you can download as the development of powerful brand is about positioning as an expert and leader in a particular niche.

2. Answer four key questions for your business. The process of brand development begins with the answers to these questions:
• Who do I need (who are my customers, who are the people who want to be customers)?
• What value do I have to (my clients are able to do for me = your value proposition)?
• How can I help customers achieve this value (how can I keep my promise of value)?
• What is the difference of my competitors (this is my competitive advantage)?
3. Develop a package of the brand. Once you are clear about the benefits you can gain the mark and put an end to the four key business issues, you can develop your brand package, consisting of tools and resources they use to communicate your brand. 

This package includes image (company name, slogan and logo), the presentation of the elevation (20 seconds a statement about you, your business and the benefits of their products and services), stationery, cards of cards, brochures, website, blog, publications (books, newsletters, brochures and articles), media and presentations (eg, seminars, webinars and training programs). I will talk about how to use these tools to create an effective brand package in a future article.
Dr. Holmes provides businesses with coaching speakers, trainers, consultants, trainers, tutors and other entrepreneurs. Visit http://www.holmesfitness.com/business_coaching.htm sign without coaching session, and use resources to help you achieve your goals.

Posted in: Branding