Direct Mail Marketing - Delivering Your Message And Have Read

Direct Mail Marketing - Delivering Your Message And Have Read

It seems to be a concern for marketers to effectively target advertising mail will die. There may be some truth in that statement. Certainly the cost of mail has increased in recent years. Effective marketing is, of course, on how to reach the right customer with the right message and get the maximum return on advertising dollars. Previously, direct marketing has been one of the cheapest and most effective ways to present a message to the public. Studies have shown that in recent years response rates have fallen precipitously because of over saturation. Recognized as the mail seems to have been separated from the call and not even opened or read.

Typically, postcards more effective than letters, because they are cheaper than the letters. In addition, they command attention to an element of "flash" and there is no conscious effort to open to open an envelope required. On the other hand, are impersonal postcards, and normally do not deliver the message back to sell so official and exclusive. When the recipient receives a postcard, it is obviously a lot of calls rather than a personal invitation. Envelopes with a return address that the receiver perceives as a professional organization can get more attention "if they are open."

So how do you get open? One method is to offer something of value in the envelope and draw attention to the front of the envelope. A large insurance company to release hundreds of invitations mailers per month was planning to give their direct mail campaigns, because their rates have led to further decreased in recent years. Marketing manager was introduced to the idea, including the prescription drug discount card wallet in the envelope. The insurance company has no insurance of any kind, so there was no conflict. The drug card offers a discount of up to 85% on all prescription drugs to over 80% of pharmacies in the United States. Without the envelope was marked "a gift of XYZ Insurance Company." The implication is that if you open the envelope, you will receive something of value at no cost to you.
The second motivation to open the envelope comes from the fact that the person may feel the cards plastic bag in the envelope. The only curiosity that motivates the recipient to open the envelope, even if the message is suspect.

The insurance company determines that could include a family card, a second card designed specifically for savings on pet medications, as well as its marketing tool in the envelope without increasing the cost of shipping bulk mail. The drug cards are free for the only additional cost to the direct marketing campaign is the cost of printing the cards is two cents each when printed in the volume. The marketing director, said its first 100,000 direct mail pieces, including a map of the drugs received a 30% increase in leads for their agents.
The result of this strategy is that the recipient is endowed with something of real value saving money more than once will never expire. The card is labeled with the name and logo corporate donor. Each time the attention of the card is presented to a pharmacist and money is saved is given to the donor. While the message to the recipient is better received, especially on subsequent shipments.
This strategy works for almost all sectors to promote products or services. It just takes a little 'imagination to determine the right message to convey the idea that a piece of direct mail should be opened. Post a plastic card holder "Free Discount Prescription Drug Reference Card" to promote the idea that this is not a new piece of spam rejected without reading.

For those considering a campaign of direct mail marketing or those who have had little success in the past, this may be the answer to your message. There may be other ways to induce recipients to open the envelope, but offering a real service at virtually no cost value seems to be the most practical approach. Direct mail marketing, not dying, but like everything in our increasingly competitive environment, it takes imagination to stay ahead of competition.
Michael Roche, the author of this article is a distributor of cards for free medicines, through the Community Assistance Program, and direct mail marketing. For more information on the benefits http://usarx.org. Increase sales by linking these cards for the next direct mail campaign. Visit http://onlinemortgageresources.com comprehensive understanding of the properties and on credit.

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