Company Brand Names Vs. Company
For start-up companies and entrepreneurs wishing to start their new businesses, which often arises the question: "Should I have a company name or do I need branding?" The difference between a company name and brand of a company is the difference between sharing a simple hello vs sharing a great conversation. A good company name can generate immediate interest and intrigue, but not tell the whole story (and it should not!). For the message of the brand complete company name must be supported by other important elements. These should include a phrase descriptor, a roof-line support / positioning statement, logo, well designed with complementary colors, a website design and intuitive navigation to match pieces of collateral (brochures, business cards, etc.) as well as integrated social media sites (eg Facebook, Twitter, YouTube, etc.). You also need to consider the tone of your business communications (eg, friendly vs. vs. formal entertaining