12:44 AM
Tigers Wars
Develop The Brand Package
Its package is brand tools and resources used to communicate your image. The key to effective enforcement lies in the consistent use of the image package, which includes your business name, slogan and logo.
Name of the company. Its trade name is a very personal choice, but there are two criteria to consider. First, the name should be descriptive. In other words, people should know what you are doing when they heard his name. Second, it should be easy to pronounce and remember.
Slogan. Your slogan is your company motto or slogan. We must tell people what is unique about you and make some mental image. Ideally, it should also evoke a positive feeling. Try to limit your slogan to 7 words.
Logo. The most important element in your logo is that it must be memorable, and mix well with your name and slogan to create your package photo.
The image package should talk to the vision you are trying to create for your business. However, what you choose for your business name, slogan and logo are less important than how they are used. The key is consistency and repetition. You want to ensure that its overall picture is visible to customers and potential customers as much as possible. Here are nine simple ways to do this:
Stationary first. Put your picture package to your paper, fax sheets, envelopes and other forms of correspondence.
Name of the company. Its trade name is a very personal choice, but there are two criteria to consider. First, the name should be descriptive. In other words, people should know what you are doing when they heard his name. Second, it should be easy to pronounce and remember.
Logo. The most important element in your logo is that it must be memorable, and mix well with your name and slogan to create your package photo.
The image package should talk to the vision you are trying to create for your business. However, what you choose for your business name, slogan and logo are less important than how they are used. The key is consistency and repetition. You want to ensure that its overall picture is visible to customers and potential customers as much as possible. Here are nine simple ways to do this:
Stationary first. Put your picture package to your paper, fax sheets, envelopes and other forms of correspondence.
3. Brochure. Include a package of photos, all paper and electronic marketing communications materials such as brochures and a sheet.
4th Website. Your package picture appears on every page of your site. It should also be displayed on all web site documents that can be downloaded by visitors.
5. Publications. Include your image package in all its written content, such as newsletters, brochures and manuals. More importantly, to write on topics that relate directly to the image you are trying to create. For example, if you try to cultivate an image as a health expert in publications that provide useful information for the welfare of the players.
6th Blog. As with other forms of publication, write posts that provide information and resources for your readers in the areas of skills directly related to your brand.
8. Presentations. When making a presentation, make sure you have all your documents contain the image package (eg PowerPoint slides, documents). Consider providing free presentations as a way to communicate your brand.
9. Presentation lift. Many people forget the presentation lift, because it is non-verbal, visual. However, it is very important, because a good elevator statement tells people who you are (eg, credentials), what you get (for example, value proposition), and serving (ie, niche) is a short 20 second statement.
Posted in: Branding
0 comments:
Post a Comment