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Tigers Wars
4 Tips For Finding New Customers In Hard Times
I hated cold calling. I thought it was demoralizing for someone who just wanted to be in front of a "live" one, sapping energy was done by telephone. Call after call after call. They can not be seen, you do not know how to react to what you say and too easy for them to say they are not interested.
So while we know that cold calling works to build your customer base, is there a better way to do it in difficult times? The good news is, yes, yes and yes. We just need to change our mindset of doing business within our four walls. We have to go out and find new customers. Even retailers are putting more thought into finding ways not only to obtain new customers, but how to recover them more often. And that means much more proactive strategies.
So while we know that cold calling works to build your customer base, is there a better way to do it in difficult times? The good news is, yes, yes and yes. We just need to change our mindset of doing business within our four walls. We have to go out and find new customers. Even retailers are putting more thought into finding ways not only to obtain new customers, but how to recover them more often. And that means much more proactive strategies.
Networking
Networking is the first thing most people think of when looking for new customers. Ah yes, the perfect formula. Find new customers for breakfast, lunch or a glass of wine in hand! But sales people are simply mixed with other people also looking for new clients. And small businesses, not a bad thing. You can find businesses that will build a support network, but not the sales of others are looking for. It's no secret that networking. It's like the bank robber was asked why he robbed banks. He replied: "Because that's where the money." Significant and has the network where their customers.
This means that you need to find that their professional associations are, what interests they have, it would attract speakers this charity they support, company seminars which they would go to that the characteristics of exposure they would participate, to name a few. A business seminar in the city? You will find the boring speaker? Who cares! How many of your potential customers may be present? If you went with, who could you sit beside? How much would you rub shoulders with morning tea and lunch?
Networking is the first thing most people think of when looking for new customers. Ah yes, the perfect formula. Find new customers for breakfast, lunch or a glass of wine in hand! But sales people are simply mixed with other people also looking for new clients. And small businesses, not a bad thing. You can find businesses that will build a support network, but not the sales of others are looking for. It's no secret that networking. It's like the bank robber was asked why he robbed banks. He replied: "Because that's where the money." Significant and has the network where their customers.
This means that you need to find that their professional associations are, what interests they have, it would attract speakers this charity they support, company seminars which they would go to that the characteristics of exposure they would participate, to name a few. A business seminar in the city? You will find the boring speaker? Who cares! How many of your potential customers may be present? If you went with, who could you sit beside? How much would you rub shoulders with morning tea and lunch?
And if you attend a function, to invite a customer to go with you. You can help them get more business, you can network and get more customers and strengthen the relationship. They are usually grateful for the invitation. Meeting a friendly customer better circumstances, relaxed atmosphere is ideal for both.
Suggestion
I recommend that every dealer required to attend at least one month, the network function. A month at least. And I'm not allowed to leave until they have found a new customer. Make this a deliberate planned strategy.
Alliances and joint ventures
Who else has targeted customers of different business? For example, lawn mowing businesses to form a union business landscape. Business landscape can form a union, an architect. The manufacturer proposed forming a union, a real estate agent to help them find new block for development. Massager can form a union and, therefore, is a fitness center and service their membership.
Suggestion
I recommend that every dealer required to attend at least one month, the network function. A month at least. And I'm not allowed to leave until they have found a new customer. Make this a deliberate planned strategy.
Alliances and joint ventures
Who else has targeted customers of different business? For example, lawn mowing businesses to form a union business landscape. Business landscape can form a union, an architect. The manufacturer proposed forming a union, a real estate agent to help them find new block for development. Massager can form a union and, therefore, is a fitness center and service their membership.
Once you have an alliance, can offer its services to customers of its alliance partner, and can promote their services to their customers. May be recommended and will recommend. This can be a great source of new business in progress.
And the most successful partnerships of what you have, the higher profile and more business every two can help each other.
To educate, inform, guide
Do not sell them, train them and help them solve their problems. We have information that is likely to be taken for granted. Share your knowledge. Share the love, share a passion for what you sell. To educate and inform.
There are a lot of potential customers out there who are trying to make their own decisions. Or take a decision. If you target people who are looking for or thinking about buying, creating an informational seminar that can participate. Notice, I said information. This type of seminar is purely educational, not a sales pitch.
For example, gardeners can run a seminar on how to plant for a particular look. Project builders can conduct a seminar on buying your first home or invest in property, media companies can organize seminars on how to write or evaluate an effective marketing and advertising firms retail store can perform the seminars on certain products and explain what you can do with them.
And the most successful partnerships of what you have, the higher profile and more business every two can help each other.
To educate, inform, guide
Do not sell them, train them and help them solve their problems. We have information that is likely to be taken for granted. Share your knowledge. Share the love, share a passion for what you sell. To educate and inform.
There are a lot of potential customers out there who are trying to make their own decisions. Or take a decision. If you target people who are looking for or thinking about buying, creating an informational seminar that can participate. Notice, I said information. This type of seminar is purely educational, not a sales pitch.
For example, gardeners can run a seminar on how to plant for a particular look. Project builders can conduct a seminar on buying your first home or invest in property, media companies can organize seminars on how to write or evaluate an effective marketing and advertising firms retail store can perform the seminars on certain products and explain what you can do with them.
I recently had a very successful joint venture between real estate and the company provides investment services. It 'was a two-hour seminar was a successful investor made some mistakes during his career. An interesting, informative, real. Both of these customers have benefited from this alliance.
Putting information on your website, your Facebook page. Create brochures cheap given the story behind the story. Perform regular advice and techniques that will help. Not only create new customers, better yet, to create fans.
No, not the terrible cold calls!
And, of course, is cold calling. Cold calling can be a very effective strategy to build your customer base, if done well. We have been taught to call a bold listing in the telephone cold to get the conversion rate of 50%. Not bad!
First, there must be a phrase that has a great advantage or reason for the entrepreneur who wants to invest time in listening to you. No matter what you do or sell, how it will benefit their business? Nails that are already half way.
Second call, monitor. No matter how many calls you make. If you concentrate on this point, you feel that you put in much effort for little reward. The only thing that matters and what you want to control, is how politicians speak. In other words, you can make 10 calls, talk to policy makers and 5 get three nominations. Ignore the number of calls you made, the five calls in to talk to the decision maker are the only ones that count. Conversion of 5 3 is an excellent result.
Putting information on your website, your Facebook page. Create brochures cheap given the story behind the story. Perform regular advice and techniques that will help. Not only create new customers, better yet, to create fans.
No, not the terrible cold calls!
And, of course, is cold calling. Cold calling can be a very effective strategy to build your customer base, if done well. We have been taught to call a bold listing in the telephone cold to get the conversion rate of 50%. Not bad!
First, there must be a phrase that has a great advantage or reason for the entrepreneur who wants to invest time in listening to you. No matter what you do or sell, how it will benefit their business? Nails that are already half way.
Second call, monitor. No matter how many calls you make. If you concentrate on this point, you feel that you put in much effort for little reward. The only thing that matters and what you want to control, is how politicians speak. In other words, you can make 10 calls, talk to policy makers and 5 get three nominations. Ignore the number of calls you made, the five calls in to talk to the decision maker are the only ones that count. Conversion of 5 3 is an excellent result.
Yet they may have been the last 5 calls you make. Imagine if you made five calls and bombed every time. If you were focused on the number of calls you make, it would be difficult to conserve your energy after 5 impasses. But if you count the number of decision makers, you talk to the first 5 calls do not even count, except for the reminders of the next day.
This takes away the feelings of cold calling, to keep you focused on the right statistics and the maximum benefit. It also gives you good feedback. For example, if you are at the wrong time of day, you do not get decision-makers. If you are talking to decision makers, but did not get many of the meetings, you will need to work with your interests and what you say. Thus, the statistics will tell you where you have room for improvement.
So, there are many ways to find new customers, even in difficult times. These are just a few, I'm sure if you and your team put your thinking caps, you can come up with a lot more.
Learn more about how you manage your sales team on http://goo.gl/ULszI
I liked this resource? Shirley McKinnon invite you to learn more about how to increase sales in tough times at www.shirleymckinnon.com
Do not learn the techniques provided to "sell" to learn how to drive customers want to buy from you. That's what Shirley McKinnon, president of McKinnon Sales Centre Pty Ltd has taught his 25 years of experience in sales, 15 years of experience as a business coach and 22 years of experience as sales trainer. His energy and passion for sales is evident in what is known as "Shirley's experience." As a coach, consultant experience, sales to discover for themselves what they are great, and what you need to strengthen.
Make the right attitude, the right approach, adding practical skills to sell and stay focused. Add a good system that not only keep them on track, but also highlight the weaknesses are in the sales process.
As the author of an international team play and coach you in wealth, a professional speaker and consultant appreciated, Shirley focuses on helping you and your team within budget, consistently.
So, there are many ways to find new customers, even in difficult times. These are just a few, I'm sure if you and your team put your thinking caps, you can come up with a lot more.
Learn more about how you manage your sales team on http://goo.gl/ULszI
I liked this resource? Shirley McKinnon invite you to learn more about how to increase sales in tough times at www.shirleymckinnon.com
Do not learn the techniques provided to "sell" to learn how to drive customers want to buy from you. That's what Shirley McKinnon, president of McKinnon Sales Centre Pty Ltd has taught his 25 years of experience in sales, 15 years of experience as a business coach and 22 years of experience as sales trainer. His energy and passion for sales is evident in what is known as "Shirley's experience." As a coach, consultant experience, sales to discover for themselves what they are great, and what you need to strengthen.
Make the right attitude, the right approach, adding practical skills to sell and stay focused. Add a good system that not only keep them on track, but also highlight the weaknesses are in the sales process.
As the author of an international team play and coach you in wealth, a professional speaker and consultant appreciated, Shirley focuses on helping you and your team within budget, consistently.
Posted in: Sales Management
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