Sunday, August 21, 2011

Customer-focused Organizations Prepare For Change And Sustain Profit Growth

Customer-focused Organizations Prepare For Change And Sustain Profit Growth
The ability to survive and the current level of prosperity in many organizations is based precisely on the ignorance of consumers, which is fast expiring. If no other reason than out of necessity, consumers will be looking for cheap alternatives that need to survive will be more difficult "teacher" for suppliers and consumers.
Is ignorance an economic resource?
HELP reputation SUPERSTAR
Dr. Bigbouche entered the room, sure that his audience drink in every word, without any resistance. He had discovered from experience that none of them knew much about it and more complex, has its theme, the questions ask for less, because these people are afraid to expose his ignorance of any subject.

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Dr Bigbouche had managed to set aside a tidy sum of money through the systematic use of the assumption that most people were really ignorant, but would always pretend to know everything, and it would go with almost no idea crazy, instead of admitting ignorance. A typical presentation might look like this:
Flattery and confusion to get anywhere
"Ladies and gentlemen, I can not find words to express what a great honor and pleasure to be here today. It was always my dream to do a project and your organization estimated. It is no exaggeration when I say that you are simply the best and my mission is to ensure that they have.
As a result, a large transcendental, incidental, and supernatural transmigrational research I did, I made the following observations:
The first sky is blue and your organization is located below.
2. The land is brown and your organization based on it.
3. Your current profit margin you can pay my bills substantial, and left me with a gain of 850% after obtaining a special 20% discount just for you. "
"You can not fool all the people all the time"
Although it may take longer periods or shorter for clients the likes of Dr. Bigbouche to "wake up" the fact that they "take", they eventually do. It is where the market for services that customers trust offered by these charlatans are destroyed. customers will be suspicious of everyone. Moreover, we must work twice as hard to "educate" customers on what the elements of "quality of service in this area really is. generated by the credibility and honesty is an asset that is highly underestimated.
"Come, come," said the spider to fly.
The ignorance of the customer is highly valued "resource" not just services, but also consumer goods, which to obtain extraordinary gains in areas where customers know very little about the industry or the real value of the product. One consequence of this ignorance is a very high cost of services and products because the suppliers want to make a profit as quickly as possible. These costs are often disproportionately from the current level of income. Pushed to the extreme, the result is that few people afford the products and services offered. The corollary is that companies have to "bend".
Customers need to be enlightened?
What seems like "short term", they say, "No!" Who offers poor service and mediocre goods also say "No!" Those who now enjoy an abnormally high profits as a direct result of ignorance of consumers understandably say, "No!" Last but not least, the myths that fuel the Prestige also join the ranks of those who say: "Absolutely not, say NO and again NO!"
With or without our customers to help them learn
In a world of information-based, it is inevitable that customers are increasingly demanding. With a practice "without borders" of the world, clients learn by seeing and experiencing a better quality, service and purchase of better products at lower prices. With the addition of more and more Lebanese abroad, expectations for service and value for money to be significantly affected. These were destroyed by customer-driven markets, where, unless the customer is treated as a "king", survival is impossible.
Should we change before we go to?
Some companies are seeking to understand the implications of this and began to prepare to meet consumers more wise and fiercely customer-focused competitors. These organizations are working "all day" to meet the twenty-first century fully prepared. These organizations focused on the future and seen that it will be very dark, unless we act now and quickly. "Engineering Change" is a complex, difficult and tedious. The change does not respond to the action of "fire" simply because it is a process and not a single "act".
And if you do not change?
Those who remain firmly convinced that ignorance is definitely paying an inexhaustible resource. Many of them are the "giants" by the standards of today's Lebanese, but their ability to cope with the current level of prosperity, and is specifically set up to ignorance, which is a rapid end. If no more than a simple necessity, consumers are looking for affordable alternatives, the need to survive will be the most difficult of the "master", as well as suppliers and consumers. Although not a lot of our culture in mind, it's worth it when you look at "Bigbouches" and ensure a pragmatic question of preparing to face the future, before becoming a thing of the past.
Fay Niewiadomski have examined the "Managing change through a needs-based assessment of" major issue of Lebanese organizations, "his doctoral work at the University of East Anglia in Britain. He has also done a lot of work has a change of attitude on stage. He has directed dozens of theatrical productions, teaches interpersonal communication skills, creative writing and media courses during his years as a professor at the University of Aub and LAU and NDU Dean of the Faculty of Literature and Philosophy. And 'this foundation of education management and communication skills that leads ICTN.
In 1993, she founded ICTN. ICTN provides comprehensive management services to its clients, which are among the key regional players and multinational. Fay has expanded its capabilities in management consulting, training and development, coaching and counseling. For over fifteen years, she worked with the team management systems for International Development and is authorized to accredit British TMSDI and support other professionals to use these tools psychometric dynamic. In addition to TMS, Fay is a master facilitator of emotional intelligence and is certified to provide managers and coach-EBW feelings and behavior in the work profile.
Fay has presented nearly 2,000 seminars and workshops, written and published nearly 300 articles on corporate culture in the Middle East, training manuals and case studies.
He has worked with CEOs, directors, presidents and government ministers and other leaders to help them meet the challenges of change in their organizations through creative problem solving, interventions and management strategies for powerful communication. For more information about the changes needed in today's fast world, visit http://www.ictn.com

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